The Economics of Platforms: Concepts and Strategy ISBN-978-1108710749

Digital platforms owned by Tencent, Uber, Facebook, Netflix, Amazon, Alibaba, and Alphabet have changed not just how we conduct business but also how individuals live their daily lives. It is critical that we comprehend the economic concepts that underpin the functioning of these platforms. The motivations for any platform business are explained in this book, with an emphasis on network effects. The authors illustrate important ideas including how platforms control network effects and the price and non-price tactics they employ using brief case studies and real-world examples. This standalone book is the first to provide a methodical and codified explanation of platforms and their functions, succinctly integrating groundbreaking economic discoveries from the past two decades.